What a finding looks like.
01
Homepage hero does not state the offer
High
Observed: the first screen shows a brand statement with no service line, so a first-time visitor cannot tell what is being sold without scrolling.
Why it matters: a visitor must identify the offer before deciding whether it is relevant. Omitting the service from the first screen makes that judgment require more searching.
First move: bring the service line into the hero so the offer is clear before the story begins.
homepage · h1 · desktop 1280×800 · illustrative example
02
Contact sits three steps from the offer
Medium
Observed: reaching a contact form takes three clicks from the homepage, through a menu whose labels change names along the way.
Why it matters: the changing labels and longer route increase the work required to find the contact action.
First move: put one consistent contact action in the header and repeat it where the offer is made.
decision path · 3 steps · illustrative example
03
Mobile menu hides the primary action
Medium
Observed: at phone width, the main call to action exists only inside the collapsed menu, one tap deeper than everything competing with it.
Why it matters: hiding the route removes its label from the first glance and adds a disclosure step before it can be chosen.
First move: keep the primary action visible in the mobile header, outside the menu.
mobile · 375×812 · illustrative example
What an audit reads, and what it cannot.
The engine reads publicly reachable pages in desktop and mobile viewports and follows the visible decision path. Nothing is installed or changed, and no credentials are used. Login-only content remains outside the audit.